Our Story

Dedicated to women who love there curves, Looks May Be Deceiving is on the pursuit to being an iconic plus-size women's fashion brand who strive for fashion forward, on-trend leisure wear at an affordable price.

Our mission is to provide full figured women a unique form of leisure wear that can go anywhere. We strive to inspire you to love your curves while helping you feel and look your absolute best, at anytime and anyplace. Need to go run an errand and your already ready for bed? No worries! LMBD has you covered, you'll be sure to walk out the house feeling and looking your best. We'll make sure you look great on the outside and feel even better on the inside. We want every woman to cherish her curves. After all, they're what make us sexy, confident and fabulous!